Holiday campaign for the financial company showing off what matters most during the holidays. Campaign included traditional print and digital media.

 

Then&Now

 

ROLES

Concept & Execution, Art Direction, Campaign Style Guide

 

CREDITS

Advertising Agency: FCB New York, New York, USA • CEO: Lee Garfinkel • CSO: Kofi Amoo-Gottfried • ECD: Lisa Retig-Falcone • ECD: Steve Kastan  • ACD: Greg Wikoff • Senior Art Director: Steven Jordao

 

Lincoln Financial Group Presents Then & Now