Lincoln Financial Group Presents Then & Now

Holiday campaign for the financial company showing off what matters most during the holidays. Campaign included traditional print and digital media.





Concept & Execution, Art Direction, Campaign Style Guide



Advertising Agency: FCB New York, New York, USA • CEO: Lee Garfinkel • CSO: Kofi Amoo-Gottfried • ECD: Lisa Retig-Falcone • ECD: Steve Kastan  • ACD: Greg Wikoff • Senior Art Director: Steven Jordao