The UN asked us to generate essential funding for humanitarian aid efforts. While people want to help disaster victims, often the only resource they have to give are their words of support, strength, hope and peace. Our solution was to turn people’s words into action.

 

Introducing #theworldneedsmore, a first of its kind marketplace for words. Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #theworldneedsmore, a percentage of the sponsored amount is unlocked. The more words people share, the more money is donated. 

 

Spray painted a blimp at the United Nations headquarters in New York. Designed campaign style guide used globally to build over 200 donated print and digital media ads that ran on August 19th, 2013 for World Humanitarian Day.

 

worldhumanitarianday.org

 

AWARDS

Cannes - Silver Lion, Multiple Shortlists

D&AD - Nomination • One Show Interactive - Merit

Webby’s - Winner, People’s Voice & Social

AICP - Shortlist (2)

Addy (NYC Local) - Silver • Clio - Bronze

 

ROLES

Concept Execution, Art Direction, Design, Campaign Style Guide

 

CREDITS

Jay Benjamin, Chief Creative Officer • Kieran Antill, ECD • Michael Canning, ECD • Darren Wright, ECD • David Skinner, ECD • Andre Gidoin, ACD • Steven Jordao, Art Director • Jeremy Fox, Executive Producer