New York is home to over 8 million people, and every day they say and do things that form the most amazing reality show imaginable.‘8 Million Protagonists’ is a new Off-Broadway play with real stories of everyday New York life at its core as a first of its kind crowdsourced theatre play, the plot is comprised of real stories and experiences written by New Yorkers at newyorkwritesitself.com. 

 

From the funny, romantic, emotional, bizarre or just plain crazy, these submitted stories capture the uncensored streets of New York, and for the first time are being brought to life in theatre  all performed through a variety of wonderful and varied characters. Don’t miss this unique first in theatre. Because when it comes to New York City, you can’t make this sh*t up. 

 

AWARDS

One Show - Best of Show, 2 Golds

Cannes - Silver Lion (2), Bronze Lion (2)

Clio - Gold

AICP - Winner

Addys - Gold (2)

D&AD - In Book 

 

ROLES

Concept Execution, Art Direction, Design, Set & Production Design, Campaign Style Guide

 

CREDITS

Advertising Agency: Leo Burnett New York • Chief Creative Officer: Jay Benjamin • Executive Creative Directors: Michael Canning and Kieran Antill • Copywriters: Simen Braathen • Art Directors: Stian Bugten, Steven Jordao • Executive Producer: Jeremy Fox • Production Company: LB Entertainment • Playwright: Caitlin Gallo • Director: Stephen Bishop Seely • Choreography: Jimmy Burgio • Production Producers: Shaina Stigler, Lance Bryant