2020 COVID-19 Lockdown // Branded Patient Re-Assurance

Never-aired :60 HUMIRA branded video made to reassure patients that they would still be receiving their HUMIRA medication in the midst of supply-chain issues in the early days of the 2020 COVID-19 pandemic.

 

First of it’s kind for being a cross-indication HUMIRA commercial made during lockdown, fully produced and shot in the directors home with his family serving as the various actors.