Created FROM HERE FOR HERE integrated campaign for Nestle Regional Spring Waters which includes six iconic bottled water brands. Designed campaign elements including original typography and fonts created in collaboration with lettering artist Lauren Hom. homsweethom.com
Campaign was launched with a multi-million dollar outdoor buy across 10 cities. Campaign style guide is being used by multiple client agencies to create branded materials that include packaging, in-store, digital and social media work.
Concept & Execution, Art Direction, Campaign Style Guide
Advertising Agency: FCB New York, New York, USA • CEO: Lee Garfinkel • CSO: Kofi Amoo-Gottfried • ECD: Gary Resch • Senior Art Director: Steven Jordao • Senior Strategic Planner: Carolina Matias
Nestle Regional Spring Waters