NESTLE_TIMES_SQUARE_4
NESTLE_TIMES_SQUARE_3
NESTLE_TIMES_SQUARE_1
NESTLE_TIMES_SQUARE_2
NESTLE_3_600
NESTLE_4_600
NESTLE_6_600
NESTLE_5_600
NESTLE_BUS_1
NESTLE_7_600
NESTLE_8_600
NESTLE_1_600
NESTLE_2_600

Created FROM HERE FOR HERE integrated campaign for Nestle Regional Spring Waters which includes six iconic bottled water brands. Designed campaign elements including original typography and fonts created in collaboration with lettering artist Lauren Hom. homsweethom.com

 

Campaign was launched with a multi-million dollar outdoor buy across 10 cities. Campaign style guide is being used by multiple client agencies to create branded materials that include packaging, in-store, digital and social media work.

 

ROLES

Concept & Execution, Art Direction, Campaign Style Guide

 

CREDITS

Advertising Agency: FCB New York, New York, USA • CEO: Lee Garfinkel • CSO: Kofi Amoo-Gottfried • ECD: Gary Resch  • Senior Art Director: Steven Jordao  • Senior Strategic Planner: Carolina Matias

 

Nestle Regional Spring Waters

THANKS FOR VISITING

©SteveJordao.com 2020