When you work on a global P&G brand, sometimes you get to create new assets from scratch that get used around the world. Other times you have to work with existing client assets and are asked to turn them into something new. The campaigns below are a mix of both — some original and some re-purposed consumer materials that were merged, stretched, rebuilt and reimagined to become communications for oral care professionals.

 

The projects included creating a unique convention booth experience (which traveled the country), print and digital work that utilized heavy science data and visuals, as well as hyping up consumer products to the professionals who recommend them to patients.